Successfully managing social media pages for your own business or brand can be quite a task, considering the different styles and language needed to maximize the potential of each platform. With that in mind, how do you keep everything in order if you are running accounts for 5 or 6 brands at the same time? This is the challenge faced by many marketing agencies and PR firms, who need to juggle quite a few different channels for numerous organizations.

What really helps when working with multiple accounts and messages is to have a defined social media calendar. For a comprehensive view of how this works and how it can benefit you, check out the infographic below from QuickSprout’s Neil Patel. From defining characteristics of a strong social media calendar, to case studies from marketers who have successfully used one, this visual walks you through everything you need to know to start using your own social media calendar.