First hashtags, now embedded posts. Facebook may be taking some tips from Twitter when it comes post visibility and discoverability outside of a page itself. And this is good news for businesses!

With embedded posts, which Facebook introduced this week, users/brands are now able to embed posts directly onto their own blogs and websites to “bring the most compelling, timely public posts from Facebook to the rest of the web.” Facebook's Dave Capra wrote on Wednesday that posts, when embedded, could “include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed.”

For businesses interested in displaying their content to wider audiences (which, let's be honest, is every business), the utilization of embedded posts can have a major impact. For example, say a potential customer is not a Facebook user or simply doesn't follow your company's Facebook page. Instead, they decide to visit your website or blog. Now you can show off positive feedback and comments from users straight from the world's largest social network by embedding posts that were successful and/or depicted your business in the best light.

This is a great tool for increasing sales and for use in marketing materials. And best of all, it may prompt customers to become a fan on your Facebook page, start interacting with your business online, or even leave positive feedback when they wouldn't have otherwise thought to do so.

However, as with anything, there could be a downside. Keep in mind that competitors could also use embedded posts against you, highlighting negative interactions on your page by embedding them across the web.