Whether you're running a social media campaign for a business or just want to enhance your own personal online presence, having material that captivates your followers and leaves an impression is key. These 5 tips will help you increase engagement and make a powerful statement with your content.

1.  Quality Graphics

Having captivating graphics will make your posts more noticeable in social media feeds and ultimately help you to reach a larger audience. Social media marketing strategist Jeff Bullas points out: “If you are making a blog post, promote this content through a graphic and you will drive more traffic to your website.

Additionally, professional graphics will add brand consistency and professionalism throughout your social channels.” The more gripping the graphic, the bigger impact you'll have on your network growth.

2. Social Personality

Think outside of the box with your social media campaigns to find an angle that will not only create engagement in the short-term, but keep your audience coming back for more. For example, giving your brand a mascot promotes information in a different way and keeps the content from appearing “salesy” (e.g. Flo, the Progressive Insurance girl has a whopping 5.3 million fans).

3. Brand Advocates

One of the latest trends in social marketing is letting customers convey the message for you. If customers take the time to create a video or meme about your brand (depicting it in a positive light, of course), why not repost it and give not only the content, but the customer, some attention? Brand advocates amount to big exposure and a real sense of authenticity. Plus giving them a shout-out is great incentive for other satisfied customers to step forward with their own positive experience or feedback about your brand. 

4. Rewarding Fans

Loyal fans who constantly engage on your posts deserve a thank you gift that isn’t just great content. Giving away an actual prize every so often, like a t-shirt or gift card, will also help to grow interaction and engagement immensely.

5. Think Mobile Friendly

Users have short attention spans, especially on mobile devices, so mobile messages should be incisive. Your fans and followers will probably not read anything that is several paragraphs long, so less is more. One simple but attention-grabbing sentence really all you need to spark a user's interest.

“If you have a short message with a great graphic where a memorable character is giving away a compelling prize, you’ll see your interaction skyrocket!” Jeff Bullas notes. “This will be the case on mobile or on desktop. Eventually, this will also lead to users becoming brand advocates for your social channels!”