The modern age is quite friendly to fledgeling businesses; creating a startup company and having it become at least mildly successful is more than doable, provided the people in charge are motivated, dedicated, and have a vision.  These people usually head the company, and don’t shy away from the limelight.  However, one group of people that are essential to getting a brand out there and keeping that brand in good public standing would rather stay out of the news.  For a product representative, if they’re the focus of a news story, they’ve likely not done their job very well.  

TechCrunch was able to have a chat with Johnny Brackett, the PR lead at TaskRabbit.  Watch the video below for a look into a day in the life of a PR person, and what it takes to be a leader in the industry.