Social media is an invaluable tool for any modern business, especially the more fledgling types, but the task of running your networks can be overwhelming.  The answer to this is simple: just streamline your tasks and find efficient ways to execute them.

Thanks to information courtesy of Social Media Examiner, here are a few suggestions on how you can accomplish this.

First off, any good social media connoisseur knows that each platform has variances in their preferred image dimensions, which can make it a pain to resize everything multiple times.  Social Media Image Maker takes up the challenge, and helps make the resizing and retouching process much less labor-intensive.  The program works on all the big platforms, and will really make your life a lot easier.

Social media dashboards are also vital to running a suite of social accounts, especially for tracking ROI and impact.  These apps will aggregate all your important information across the board (Facebook likes, Twitter mentions, etc.), and present it in a simple, informative way.

Next, don’t forget to identify the main brand influencers!  These influencers typically have hundreds of thousands of followers, and engaging them and building a rapport is an unparalleled way to gain exposure for your own brand.  What’s the best way to identify these individuals?  With more tools, of course!  Brandwatch and BuzzSumo are two great services that can help you out.

These tips are just the “tip” of the iceberg, so head on over to SocialMediaExaminer.com for some more great ideas and apps.