Everyone knows that Google is the undisputed king of internet search engines, even with others managing to hang on, like Bing or Yahoo.  Is this really true for the mobile universe, though?  Google makes it a snap to blaze through mazes of interconnected web links and images, but this is very different from the linear structure of mobile apps.

Mobile platforms typically use many separate, individual purpose apps to get things done, which makes it a bit harder to multi-task and jump from one to the other without going to a home screen or using a shortcut.  Well, a solution has just been presented in the form of Vurb, a mobile search engine that pulls info from partnered apps (Yelp, Rotten Tomatoes) and deep links a user out to others, e.g., Google Maps.  Instead of clicking on a string of links, it offers contextual, shareable, savable cards.

Vurb looks to make the fragmented inter-app functionality we’ve come to tolerate more centralized and aggregated.  Let’s say you want to go out for dinner and a movie: you open Vurb, and search for a film you’re interested in.  Results from a bunch of other apps now stream in, from reviews on MetaCritic to cast information on IMDb.  You can then tap through showtimes and immediately find yourself in Fandango, ready to buy a ticket.  After that, Vurb itself will suggest nearby restaurants, which can be booked for reservations through OpenTable.  What about getting there?  Luckily, Vurb is ready and willing to get you an Uber too.

As you can see, Vurb does a whole lot.  It sounds exciting, but this much functionality can easily cause an app to become bloated and useless.  The jury is still out on Vurb, for now.

Can Vurb actually hope to challenge Google on this, and come out on top?  See for yourself, the app is out now!

For more information on Vurb’s fascinating history as a startup, check out TechCrunch’s writeup here.