Yes, you heard correctly. YouTube is about to make the leap from Internet to set-top box. It’s a big step indeed for the barely 12-year-old site.
Like proud parents, Comcast and Google announced the birth of their brainchild with a huge promotional blogpost, detailing the concept and its advantages. Launched on the Xfinity X1, the integration provides customers direct access to the internet so they can faultlessly access millions upon millions of videos on the YouTube platform. It effectively eliminates the frustrating process a user typically experiences when trying to set up YouTube via a streaming box.
Furthermore, the platform can be accessed through voice control, giving user a large range of benefits.
List of YouTube Streaming Features, according to Comcast:
- Launch the YouTube app by simply saying “YouTube” into the X1 voice remote.
- Browse featured YouTube content alongside other On Demand movies and shows.
- Search for movie trailers or TV show clips by saying, “Show me Adam Levine clips from ‘The Voice’ on YouTube,” or “YouTube, find ‘The LEGO Movie’ trailer.”
- Access hundreds of thousands of music videos by saying, “Show me Ariana Grande videos on YouTube,” or “Watch Katy Perry’s ‘Chained to the Rhythm’ on YouTube.”
- Watch the world’s best gamers face off by saying, “YouTube, Launch League of Legends Championship Series.”
- Search the latest videos from your favorite personalities by saying, “Show me Ellen Degeneres on YouTube,” or “YouTube, Logan Paul videos.”
- Or search millions of user-generated videos like dinner recipes and workout routines by saying, “YouTube, show me chicken recipes,” or “Find yoga videos on YouTube.”
Although this is exciting news, it shouldn’t come as much of a surprise. YouTube and Google have been trying to integrate internet video and TV forever (i.e. 2010 launch of Google TV, which lasted about four years and was eventually overshadowed). Comcast has attempted the same trick from the other side of the spectrum, when they created ‘Watchable’, a relatively unsuccessful mini YouTube. However, regardless of previous attempts, it looks like Comcast and Google may have finally struck gold.