Much to the chagrin of many users, Facebook is seemingly making it more and more difficult for page content to be seen and marketed. While this could be due to the fact that more and more content is being uploaded every day, it may also be that Facebook’s main goal is simply to get people to pay for promoted posts and advertising.

Facebook’s organic views are decreasing and the social media giant is using this to encourage people to pay for farther-reaching content. Despite all this, there are ways to increase your reach without paying Facebook’s tariff.

1. Create Quality Content

This may sound like a no-brainer, but it is by far the most important thing to spend your time on. Your customers need to relate to your content and want to get something out of it, so you’ll need a strategy that caters to that need. Try creating an online persona by sticking to a central theme in your images and tag lines to make people want to share them.

2. Offer as Many Embedding Options as Possible

Speaking of sharing, your audience needs to be able to share the content you put out! Make sure everything you post can be easily shared over the most popular social networks like Facebook, Twitter and YouTube, and other arguably less known ones such as Reddit or Pinterest. Extend the reach of your Facebook post by embedding it yourself on any other social pages you may control.

3. Encourage Likes And Shares

The more likes and comments on your Facebook content, the more people will see what you have to offer. The best way to do this is to know your audience and give them something that inspires a positive reaction at well-timed intervals.

4. Mix Up Your Content

The common thought used to be that every post should have an image attached. While this is a pretty good general tactic that gives your post a longer shelf-life, it is smart to mix it up, as long as you don’t deviate too far from what the demographic is asking for. It should be noted that links can now be posted to the News Feed with large images similar to a photo post.

Get even more tips and information on how to grasp people’s attention on Facebook here.