Every company has an image. Whether it be a tangible good like quality products or an intangible good like great customer service, there is always some mark which each brand strives towards to distinguish itself from the competition.

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It is important to remember that this brand image should extend into a company’s social media presence as well. As more and more people use Facebook, Instagram, and Snapchat for serious interactions with business, the stakes are getting higher for presenting your best face to the world.

How can you do it? It’s simple: remain consistent. If you are known for great customer service, be interactive on social media. Reply to comments. Direct Message people who post questions on your page. Or, if you have a reputation for valuing your customers, show that you care by giving them retweets on Twitter or shout outs on Facebook. Social media has evolved from a place where individual broadcasts his thoughts, opinions, and feelings to the world to a place where the world comes and interacts with the individual.

Although it is a great way to connect with people, social media is ultimately just another tool to help your brand’s image. As almost the entire world gets its information on the internet now, you should be using this tool to show off the best aspects of your business.