During CBS’s Sunday NCAA March Madness bracket announcement, an anonymous Twitter user leaked the line-up for this season’s college basketball bracket.

Spoiler AlertTwenty minutes into CBS’s broadcast, a now-deleted account put up a picture of the full bracket with the caption, “Spoiler alert: full bracket.” The picture soon went viral and diverted both players and fans’ attention from the drawn-out broadcast.

Incidents such this one show just how prevalent social media has become in transmitting information. Traditional media is not enough anymore—before the bracket was leaked, fans were complaining that CBS’s process was too slow. The Twitter leak, although illegal, sated fan thirst for information.

Although a struggling social network, Twitter uses these sorts of impromptu leaks to maintain relevance. Whether it be a rapper’s off-the-cuff thoughts about his work, or a politician’s unscripted remarks, or this most recent leak, Twitter allows its users to see what’s really going on without the pretenses put on by preparation.

On the other hand, the NCAA leak reveals just how careful major networks should be with regards to social media. In a world where information travels faster than the speed of light, its value has increased greatly. If nothing else, Twitter knows how to economize and expedite the delivery of information.

Sourcing via the New York Times.