When searching for the right social media management tool for your personal account or business, it’s easy to feel lost. With so many options out there, it’s hard to determine which elements you need and which ones you don’t. Some tools give you the ability to monitor social engagement, others help you schedule your content, and others are hybrids, combining the best of both worlds.

In order to help you pinpoint the platform that fits your needs, take a look at a few of the best social media management tools on the market. Here they are, broken down how they perform in key areas so that you can easily compare and contrast them: