Super Bowl XLIX is almost here!  No matter who you’re rooting for, this is going to be a big one, especially with all the controversy already surrounding the Patriot’s supposedly under-inflated balls.  Even if you are not the biggest football fan, the Super Bowl is always a fun event, and your fans will almost certainly be tuning in.  So, here’s how to use some of that popularity to engage your followers, from Social Media Today:

1. Have a “Guess the Score” Game

This is pretty easy to pull off, gets your fans talking about the game on your pages, and offers some fun competition.

ShortStack even has a template for you to use, giving your fans the ability to quickly enter their email addresses, names, and score predictions.

For extra engagement, make sure to offer a prize to the winner!

2. Hashtags Are Very Important

Twitter should be one of the biggest platforms for Super Bowl information, if past games are any indication.  Running a hashtag promotion during the game can be tough, but consider doing something before kickoff, like stat predictions, or simply joining in on the pregame buzz.

3.  Hold an Instagram Contest

The Super Bowl is a great opportunity for parties, and thus photo opportunities!  And where there are photos, there are people uploading them to Instagram.  Take some ideas from this article on how to run a successful Instagram contest, and watch your numbers soar.

Any more ideas?  Share them with @OPUSfidelis on Twitter.  Go team!