You choose – 90 cents or a dime
There have been several reports released in recent weeks filled with giving statistics […]
March 2017
Who will fill your shoes
Pew Research estimates that every day through the year 2025, 10,000 baby boomers […]
How much to too little?
Fundraisers – and the executives and boards that they report to – often […]
February 2017
The Work – and Reward – of Fundraising
A recent ad in a fundraising publication reminded us that “Friending prospects on […]
Avoiding Common Copywriting Pitfalls
American journalist Gene Fowler once said, “Writing is easy. All you do is […]
Do You Want Me?
International ad agency Wunderman recently released findings from a study they commissioned that […]
Uphill Fundraising
Greek mythology tells us about Sisyphus, a man condemned to spend eternity rolling […]
January 2017
A Tale of Two Gifts: Matching and Lead
One only has to look at direct mail for a month or two […]
Accomplishing much with your donor
A recent study concluded that elected officials need to change their nomenclature to […]
So what should you ask for?
While many fundraisers use data analytics to determine the ask strings for fundraising […]
Who do donors trust?
A study by Independent Sector looked at Americans’ trust of the charitable sector […]
December 2016
Fundraisers: Where do you begin?
Whether you are beginning a new job, a new year or a new […]
The Art of Keeping Your Employees
Whether you are a sports fan or not, it’s hard to escape news […]
Does Your Fundraising Maximize Planned Giving? (Part 2)
Planned giving is one of those fundraising tools that can reward even a […]
November 2016
Does Your Fundraising Maximize Planned Giving?
Planned giving has been a mainstay of fundraising since Plato bequeathed his farm […]