Many businesses, whether small or large, now incorporate social media into their brand campaigns. These initiatives are most successful when companies are aware of media statistics and trends, as it becomes easier to target your audience, choose the proper branch of social media for your campaign, and realize the maximum potential for your company.
An article by Brandwatch blog covered some of the important social media facts and statistics that are pertinent for anyone advertising on social media, particularly anyone looking to boost their campaign:
- The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%).
- There are 40 million active small business Pages, but only 2 million of those businesses pay for advertising.
- Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands.
- 66% of content that users Pin comes from brand websites.
- Over 3 million companies have created LinkedIn accounts, but only 17% of US small businesses use LinkedIn.
- There are 400 million monthly active users on Instagram, and 90% of them are younger than 35.
- 3% of all internet searches are carried out by Google.
- More than half of Google’s searches come from mobile devices.
- 91% of retail brands use 2 or more social media channels
- For context, as of July 2015, total worldwide population is 7.3 billion. There are 2.3 billion active users on social media.
Not only are these statistics interesting, but they also give businesses insight into how they can cater to their intended audience. Knowing the general number of users and what age groups dominate certain forms of social media will help you to best target your audience. Additionally, understanding how they are accessing your brand, whether through mobile or internet, will give a good idea of whether or not to invest in an app for your brand.
In the end, the face of advertising is constantly changing. Businesses need to make it a priority to constantly review statistics in order to determine what should be their next course of action to attain the maximum results.