Raise your hand if you’re sick of hearing the term “SEO”.

Well, me too. But the fact is, SEO is vital if you want to drive traffic to your site. There are many SEO tools out there, but in this post, we’re going to look at two of the more popular ones: SEMrush and Moz.


SEMrush has a lot going for it. It is helpful in finding long-tail, low competition keywords, which will enable you to create content that ranks well in search engines. On top of that, it gives you the ability to track keywords that your competitors are using.

SEMrush also offers a site audit to help you find and fix the issues with your website, as well as providing an ongoing “health percentage” moving forward. Another valuable resource is position tracking for keywords: you can select up to 100 keywords related to your content and monitor how your site ranks for them on search engines. Additionally, SEMrush enables you to do a backlink audit of your own site as well as the sites of your competitors.

If you’re indecisive, the platform offers a free month-long trial. However, it does limit your searches to 5 per day. For the full version, the cost is $99.95 a month.


Founded in 2004 as an SEO consulting company, Moz may have an a slight advantage over SEMrush, since they’ve been around a bit longer. They also offer more features in their free version – which is great if you don’t have a lot of money to spend.

Moz’s open site explorer allows you to track your link profile and discover link building opportunities, and their keyword explorer helps you discover the best keywords for your organization. Best of all it offers the ‘MozBar’, a Chrome extension that tracks your site’s Page Authority (how well specific pages on your site perform in searches,) and Domain Authority (how your site overall performs in searches,) for you.

In the free version of Moz, you are allowed up to 3 searches per day. You can also get a free 30-day trial of the pro version. To purchase a subscription, the cost is $99 a month.

Still on the fence about whether Moz or SEMrush is the better tool for your organization? Try a free trial of both and assess which best fits your needs.