Doing their very best to invite a monopoly lawsuit, Salesforce has begun to bundle social.com into their marketing platform. Social.com manages and analyzes social media advertising campaigns, which was, for awhile, the only thing that the Marketing Cloud could not do. Since the acquisition of Radian6 and Buddy Media, the suite can now effectively publish and provide robust analytics on published content.

The Marketing Cloud is already used by over half the Fortune 500, and, used in conjunction with Financial Force and Salesforce, gives the user all the power of a Salesforce Enterprise Resource Planning tool (ironically, Salesforce does not offer its own ERP system, despite selling excellent components to what could be the greatest ERP of all time).  

The new cloud also gives Salesforce a distinct competitive advantage over other Content Management Systems such as Google’s Wildfire. Wildfire does not have a dedicated social advertising component, while the Marketing Cloud does. Most of Wildfire’s users also use Salesforce, and the Marketing Cloud integrates into Salesforce well, where Wildfire does not.

Will the new platform actually dominate the market? It's too soon to tell, but we know this new tool can only accelerate the growth of Salesforce. We’ll keep you posted.