Pinterest, the incredibly popular social sharing and organizational platform, hasn’t changed its core functionality too much since its inception in 2010, and that’s a good thing. In the past, we’ve reported on fairly significant updates like the integration of YouTube and Vevo video players, but while Pinterest still revolves primarily around sharing, or “pinning” content, the company is constantly searching for new ways to evolve this feature.
Apple has decided that Pinterest could be a big help to them in improving their app discovery, and Pinterest certainly sees an upside to partnering with the Tech hardware and software giant.
A new feature called “Apple Pins” was unveiled last Thursday, enabling users to share and discover iPhone and iPad apps by pinning them to different boards. The most interesting part, though, is that the pinned apps are not just links that take you to the App Store, but instead the selection and download process are fully integrated into Pinterest, including a little download progress bar.