The digital world is saturated with businesses and individuals, all vying to get consumers’ attention and loyalty, all seeking to set themselves apart from the masses. What is the key to getting clients to open your emails, read your blogposts, and follow your online accounts?
Answer: personal branding. Personal branding determines how clients react to your name. Done well, personal branding is what motivates people to open an email solely because you sent it, and it compels people to routinely check for updates on your blog.
Like all things, it takes intentionality and consistency to development your branding. To get started, or just gain a better understanding of what personal branding involves, check out The Road to Recognition’s infographic, curtesy of Convince and Convert.
Good luck with your personal branding journey!