There are a lot of details that tend to get overlooked when it comes to launching and maintaining a Facebook page for your business or organization. But these are also the details that make the biggest impression on your fans when they first check out your page.

If you're a novice Facebook page admin, here are a few tips that will help long-term:

1. Keep it Current

This doesn't just apply to content; it also includes your “About” section. Maybe some things about your organization have changed and need to be updated. Keeping that info up to date is crucial for fans to get accurate information. Your address, contact information, and photos are all important, and keeping these up to date on Facebook will also help with SEO.

2. Organize Tabs

Effective organization is just as important on your Facebook page as it is on your corporate website. Fans and potential customers should be able to easily find what they're looking for, so be sure your tabs are in order from most to least important so visitors can be directed to the most relevant content first. This will help boost your traffic and leave visitors with a positive impression of your business.

3. Customize Your Cover Photo

You've heard it time and time again, but the cover photo is still the largest, most attention-grabbing feature on any Facebook page, and it's the first thing visitors will see. Take the time to develop something impressive and creative to fill that space — a photo that captures what your brand is all about with your best looking products or a creative aspect of your business. This will entice potential fans into checking out more of your content below. (Tip: Colorful pictures attract the eye.)

4. Use the Right Sized Images

Using correctly sized images will make your posts and your page look more appealing and are more likely to recieve engagement. Make sure the pictures are attractive so as to keep visitors interested. Again, color and design are key.