Website speed is important because the internet has become so commonplace that people expect 24/7 convenience every time they use it. In addition, the rise of mobile increases people’s expectations that your website loads in four seconds or less. If your website is in any way clunky, most internet users will likely give up on it, or worse, tell other people not to visit the site.

Driving traffic away from your site is an unnecessary problem that can be easily solved. It mostly involves keeping an eye on small things, like image size and plugin speed. Check out this infographic for more tips:

Gone in 4 Seconds - The Need for Website Speed [Infographic] | Social Media Today

Infographic via Social Media Today.