In the domain of search engine optimization, the art of link building plays a significant role.  “Link building” describes certain actions aimed at increasing the number of inbound links to a page, as well as the quality and placement of those links. This particular strategy is a great way to drive extra targeted traffic to your site while at the same time building up your site’s authority, hopefully bolstering your readerbase while simultaneously cementing the interest of readers both new and old.

As a result of using particular link building strategies your site can become more popular, and your search engine ranking will rise by establishing these relevant inbound links. 

The first step to improving your site’s ranking and developing your links is by having other sites link to your site. You can accomplish this by getting other sites to link to yours with ad links, or asking partnered or friendly sites to put your link in a 'favorite links' section. It may take a while but you should defintely contact potential partner websites to build a raport with them, in the hopes of becoming web partners that trade links and help build each other's user bases.

It is also important to set up a map of links within your own site. Make sure to reference previous posts and material on your site with new content, keeping readers interestef and clicking around.  The more substantial links you use, both self-referencial and outbound, the more search engines will love you be placing you higher in their rankings. Companies who use shortcuts are likely to fall prey to building too many links too quickly, and thus damage their website’s reputation.  Google knows all and if you use underhand techniques such as buying links, spamming, or tricking surfers into clicking, you will be penalized within the SERPs.

Long story short, the better your link building strategy is, the likelier you are to rank up in a search engine result!