In the early days of the internet, the only form of connection was by computer. However, as time moved on and technology improved, the means by which people receive their internet has changed drastically.

Now we have hundreds of options, including but not limited to: PCs, laptops, tablets, gaming consoles, TV sets, smart watches, smart wristbands, etc. An article by Jennifer Beese highlights the ever-expanding platform of technology, and how mobile phones in particular are changing up the game.

Mobile devices have become the primary (not secondary) screen for most social media users. In 2015, mobile traffic finally overtook desktop traffic in 10 countries, including the US and Japan… As of January 2015, 80% of Internet users own a smartphone. An estimated 2 billion consumers worldwide are expected to own a smartphone by 2016. Additionally, devices like smart TVs and smartwatches saw a spike in popularity, and we’ll continue to see their adoption rise in the new year.

Not only is this a huge technological advancement, but it also changes the way businesses and marketing campaigns have to cater to their audiences. Gone are the days of mere websites. Now it is crucial that every company or service has an app that will function on a smartphone. In an effort to reach all of their consumers, most companies will find the need to get a mobile version of their website. Using social media outlets dedicated just to mobile users, such as Snapchat and Instagram, is also a smart move.

Mobile devices—especially smartphones, tablets and smartwatches—should be a big part of your focus. This is crucial if you’re targeting millennials of which 87% admitted to never being without their smartphone. More importantly, 14% wouldn’t do business with a company that doesn’t have a mobile site or app.

All business ventures, whether big or small, must prioritize mobile phone users for success. Laptops are becoming less and less relevant to marketing since more people prefer smartphones to computers. Targeting platforms specifically created for mobile devices is how to win the game. Transition with the times, and get an app for your site, or advertise on Instagram and Snapchat.