Not only do your logo colors complement your brand, but they shape the way in which your brand is perceived. In fact, research points to the fact that colors stimulate various responses from people, for better or for worse.
A research by the University of British Columbia has proven that blue color enhances creativity whereas; the color red helps to be focused and has a positive effect on memory. The Blackfriars Bridge made of black iron when painted green, showed a decline in suicide rate up to 30%. Studies show that pink color is beneficial for stimulating responses from females whereas dark green color has a motivational effect on males.
So what message are your brand colors sending to your consumers? Take a look at the infographic below to find out!