This year, Google is lending businesses a helping hand on Black Friday. The company’s new feature, an update on Adwords, allows shoppers and advertisers alike to see where the most post-Thanksgiving shopping traffic is.

Google’s new feature comes in response to a similar function released by Facebook in 2012 that allows advertisers to see who is shopping for what. The new AdWords is similar, but identifies where people are shopping based on their keyword searches online. Businesses who subscribe to AdWords can then tweak their marketing efforts based on what a particular user is searching for at a particular time.

Google has stated that all store-visit data is anonymous and secure.

Wondering how all that spending stacks up? Here’s Google’s infographic detailing the most busy shopping times in the holiday season:

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] | Social Media Today

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