Facebook Instant Articles allow businesses to connect their followers to accessible content without forcing them to wait for Facebook to redirect them to the business’ website. Businesses that sign up with Instant Articles get more readership and shares than those that do not simply because of the convenience they provide users.
Setting up a feed with Facebook Instant Articles is pretty easy. Facebook’s official plugin and guide supports most WordPress websites. After finishing the setup process, the website must be submitted to Facebook for review before it can go live. Once approved, Facebook will automatically host every article the business posts on its feed.
Instant Articles load 10 times faster than normal links posted to Facebook and can be shared seamlessly between different social networks. Facebook reports that Instant Articles tend to generate 20% more clicks on average, and users who click on the articles are 70% less likely to abandon the page because it is not loading fast enough.
Although a great way to spread content, Instant Articles restricts freedom of advertisement in order to ensure the fastest load speed possible. Facebook allows banners for every 350 words and video ads so as long as they do not exceed 15% of the content. Facebook offers tracking tools that allows the business to see how people are reading its Instant Articles.
In the age of mobile, load speed is everything. Instant Articles offer a convenient and free way for businesses to share their content more readily with their followers on Facebook.
Sourcing via Social Media Today.