Social media is an online data mine. Because platforms like Facebook and Twitter are so integral to so many people’s lives, their users tend to be at the most open and honest online.

While this is an interesting sociological phenomenon, it’s also a great opportunity for marketers trying to understand their audiences.

Here’s an infographic from Salesforce that explains how you can better personalize your communications, improve your relevancy, and up your response rate.

Check it out, and connect with your customers!

How to Utilize Social Data to Enhance Your Marketing Process [Infographic] | Social Media Today