Snapchat might just be the next big thing. The video sharing app offers a unique way for its users to keep each other updated on all the “live” stories in their everyday routines. Recently, however, Snapchat has proven that it is more than a fun toy: it has powerful business and advertising applications.

Since Snapchat is unlike any other form of social media, your business needs to pay extra care to the sort of content you post and to the way in which you engage your audiences. Check out this infographic below and find out how to make the most of Snapchat.

Inforgraphic via Social Media Explorer.