Social media takes a lot of blame for an ever-widening generational gap, and this is rarely seen more clearly than in the realm of corporations and old-school CEOs.
Many well-established businesses are tethered to out-of-date marketing methods, which may be why CEO participation on social media is still low. But the importance of a digital presence is getting more and more difficult to ignore these days. A well-thought-out infographic from MBAcentral illustrates the changes nicely:
Source: MBACentral.org