Does your company or organization use Facebook’s Lead Generation advertising? As one of the most revolutionary lead generation ads out there, it may be high time you consider doing so!
What are Facebook’s Lead Generation Ads all about?
As you probably know, lead ads are somewhat different from your typical ad. They are made to target an audience which already has shown some sign of interest in your product. Because of this, these audiences often end up being more responsive to your advertising, based on the fact that they are familiar with your product or service.
You can find lead generation ads on many platforms. However, Facebook offers a slight edge over the rest of them, boasting 1.28 billion daily active users as of this year. Furthermore, due to the fact that Facebook contains much more data (political views, age, birth, relationships, etc.) about an individual than a platform such as Twitter, it simplifies the process of locating and targeting potential consumers.
Another benefit of these ads is that they keep your potential clients inside the Facebook platform when they engage with them, creating a simpler and more customer friendly experience. According to Facebook:
Facebook’s lead ads make it easier for you to capture intent from every person interested in your business through a streamlined experience that’s pre-filled with the information you need to contact them.
Creating Facebook Lead Generation Ads
SproutSocial gives insight into how to create an effective lead generation ad:
An effective Facebook lead generation ad will have these elements:
- An engaging and relevant image: 1,200 x 628 pixels
- Irresistible headline: 25 characters in length
- Text explaining your offer: 90 characters
- Description for news feed: 30 characters (make them count)
- A clear call to action: what you want viewers to do
A Wide Range of Options
Facebook’s Lead Generation Ads give you a wide range of options in order to customize both the image and appearance of your ad, and the target audience. You can:
- Choose your marketing objective (send people to your website, get installs of your app, raise attendance at your event, get video views, or collect business leads)
- Define your audience by location, age, and device
- Choose a single or multiple image format for your ads
- Create a lead form
- Decide what information you want to ask for (i.e. email, full name, phone number, address, birthday, etc.)
- Create surveys with your own questions for a clearer understanding of your audience
If you are looking for a way to not only increase your social engagement, but to have loyal followers who actually are invested in your product, you might want to consider!