Stanford graduates Juan Bruce and Jason Ahmad experienced the rampant growth of online video while working for Robert Downey Jr.’s entertainment company, and decided to examine certain viral videos in hopes of figuring out exactly what was making these internet celebrities so successful.  

Mashable reports that the two discovered a common approach amongst the video uploads.  

“What we immediately saw was that the YouTubers that were really successful were embracing a multi-platform approach in engaging their audience and building communities,” Bruce said. “It wasn't that they were hosting the video on Facebook or Twitter … but they were building a massive audience on all the other platforms, and it wasn't uncommon to see a YouTuber post two videos in a week but 300 social posts and likes and favorites of fans.” 

For many, YouTube has become a lucrative full-time job, but one which requires the curation of a number of other video hosting site profiles.  This information started the ball rolling for Bruce and Ahmad, who began Epoxy in order to help people manage all those profiles by grouping them all together in one service.  In short, Epoxy is a comprehensive administrator that allows someone to organize multi-platform video content and conduct interactions with fans, all in one place.

Founded in 2012, Epoxy was in private development until spring 2014, when it allowed video creators begin to use its platform.  The base subscription is $20 a month.

Via Mashable.