Mobile is easy and convenient, and more people than ever are using it. Marketers need to master mobile now in order to effectively reach the bulk of their target audience.

The key to mobile is its emphasis on visual elements. Pictures and videos whose frames take up the full screen are more eye-catching and clickable than anything desktop images can offer. Conversely, however, these images’ accessibility make them that much easier just to scroll over.

Mobile marketing is a balancing act that looks fantastic when done properly and cringe-worthy when done poorly. Here are six practices that will make your mobile marketing as professional as possible:

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1. Fit your content to your medium
All the major social networks have different ways of displaying images. Here’s the basics for each one.

  • Facebook
    The trick to making a Facebook post stand out on mobile is to upload an image along with a link. Facebook makes uploaded images pop out more than anything else on the feed.
  • Twitter
    All images on Twitter are rectangular. Be sure not to post a square image — it’s likely something important will get cropped out.
  • Instagram
    Instagram distinguishes itself from other social networks because it offers a variety of filters for images. When using these filters, maintain a level of consistency, so your brand’s homepage does not look unprofessional.

With all of these social networks, it is essential that all of your images are the proper dimensions. Otherwise, they will look stretched and turn followers away.

2. Pick an emblematic cover photo
Your cover photo is the first thing people see when they visit your homepage. So pick something that sums up your business’ mission in one image.

3. Make good use of your phone camera
Both iPhone and Android make phones with high quality cameras now. This means you can shoot pictures and videos wherever you want and upload them directly to social media. Giving your business a candid side will make it more appealing, especially as mobile users tend want to see real, live updates.

4. Post live updates
Live updates are great because they give your business a “human” element. Mobile is the perfect place for live updates because tools like Snapchat, Facebook Live, and Vine were created explicitly for mobile users to share breaking news or just important moments in their lives.

5. Be consistent with posts
Posting consistently does not mean posting non-stop. Find out when your users are online most often and post then. Most mobile users are checking their phones when they coming to and from work, so that’s often the best time to post mobile-targeted content.

6. Remember that mobile isn’t everything
Mobile should only be a part of your marketing strategy. While essential to success, unless you integrate mobile into already-existing marketing strategy, it will be useless to you.

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