Infographics can be great marketing tools, but you have to use them correctly. Most people just dump their infographics on webpages or on Pinterest boards, but that isn’t enough.
You have to make a show out of an infographic. Make it a visual treat. Here’s five tips on how you can turn your infographics into marketing winners.
1. Send infographics out in newsletters.
Newletters should be captivating displays of information for your followers, and the infographic is one of the best ways to do that. Instead of telling people what’s going on with your business, show them!
2. Use infographics in slideshows.
Infographics are visual media, which means you can easily repurpose them into slideshow videos. Since video is the most popular communication medium right now, this would be a great way to get as much mileage out of your infographic as possible.
3. Offer infographics in online courses.
If you’re offering online courses, you can add your infographics into the mix. As with the videos, adding infographics into online courses makes them more accessible and understandable for your followers.
4. Share pieces of infographics on Instagram.
This is another great way to stretch the usefulness of your infographic. Pick out the part of your infographic that can be promoted individually (not the whole thing, they’re so long) and post it to raise brand awareness. Don’t forget to include your website’s URL in the post.
5. Create Roundup Infographics.
Roundup posts are a great way to aggregate information and include influencers in your message. Doing this with an infographic is similar, but now it’s a visual project.