The video is the thing! At least that’s what Shakespeare would have said if he had been a marketer in December 2012. 2013 is the “Year of Video” and marketers all over the world are looking for all sorts of video solutions to get some of that sweet interwebz money. Here are 5 ad formats that are sure to give your video spots that X-factor they need to stand out in the crowd. Oh, and did we mention this will increase your ROI?
Watch the video below for examples of the 5 ad formats in action.
Here’s a break down of what the 5 ad formats are and why they are helpful for your video marketing:
- Extender – Gives the viewer the option of watching a longer version of the ad. Aside from getting more information about the product, service or cause you represent, Extender spends more money on qualified leads. People who click to extend the ad are far more likely to give up their money for what you offer than the average person who stumbles upon your shorter version. Also, time is money and people who are not interested in what you have to offer eat up a smaller portion of your budget with this feature.
- Ad control bar – Overlays an ad control bar, which allows viewers to engage the brand at a deeper level. Viewers can share the ad or pull up store locations. Ad control bar pushes the viewer further down the sales pipeline without requiring them to go anywhere new or leave the ad. This will increase your conversion rate because viewers can go straight to the call to action from the initial engagement limiting the opportunities for potential customers to drop off.
- Full Screen – Allows your viewers to engage further inside the video frame. Without visiting a new website, viewers can pop open an option that gives another layer of content within the same interface. This also helps to reduce drop-off as you usher your leads down the sales pipeline.
- Filmstrip – Similar to Full Screen, but the content that appears is more in-depth. There are multiple windows of content that can be scrolled through, all inside the original video frame. This, again, helps you to keep the attention of the viewer.
- TimeSync – This is an impressive way to have content overlay that syncs up with what is happening on the screen. In the example given, the clothes the people are wearing appear on the left side. In this kind of video the content doesn’t even have to be sales related. Interested parties will click deeper down the sales pipeline intuitively as they are shown images that interest them.
That’s it! For more on these ad formats check out adage.com