When Millennials go on social media, they are not just passing the time – they are hunting for information. Whether they are looking at political Facebook posts or just browsing ads that show up in their Twitter feeds, Millennials get their world views from the things they read and watch online. This is how social media has changed the way we communicate with each other, and Millennials (simply by virtue of having grown up with the internet) realize that the most.
Here are three ways social media changes the way Millennials consume news.
1. It is an essential part of their lives.
There’s no part of the morning where Millennials “read the paper” or “watch the news.” Social media allows the news to always be available, so all you have to do is look down at your phone, and you’ll be informed. In fact, 61% of Millennials say they get most of their political news from the biggest social network, Facebook.
If you want to get your name out there, Facebook is your best bet.
2. They always are looking for the opposite viewpoint.
Millennials tend to be more open minded than Baby Boomers or Gen Xers. This is partly because they are younger and not as set in their ways. But, the biggest factor is that social media forces its users to see viewpoints other than their own. 73% of Millennials report that when they see a link with a story that opposes their viewpoints, they will click to learn more.
This is good news for advertisers. While it does not mean Millennials will be easier to win over, it does mean that they are more willing to be persuaded.
3. They trust news from people they know.
Social media is widespread because it is a personal experience. Millennials want their news from people they feel like they know. This is why brands that personalize and relate to their customers tend to do better than those that just try to sell something.