Most people who use social media regularly do so through a mobile account. For this reason, it is important that businesses adapt to the particular challenges mobile presents. Here are three ways you could improve your presentation for mobile marketing:

Man using his Mobile Phone in the street, night light bokeh Background

1. Use simple and bold imagery.

Mobile screen are much smaller than desktop screens, which means that your followers cannot see as much detail in the pictures you post. By the same token, your followers will not have the attention for text laden posts jammed into a small space. To make up for these problems, use simple images that convey your message clearly with bold colors.

2. Make sure your website is mobile friendly.

There is nothing more frustrating than clicking on a mobile ad that leads to a website designed for desktop. Your website must be just as appealing and easy to view as your ads. More importantly, it should be easy to navigate for both mobile and desktop users. A site that is not user-friendly will drive people away, no matter how appealing your social media posts are.

3. Make mobile friendly video ads.

The rise of mobile marketing has gone hand in hand with the rise of video marketing. This is because mobile offers a space where short and informative videos will thrive. They can be anything from instructional video pulled from your website to slideshows assembled from creative images. A well made video captures its audience’s attention in a more lasting way than any text or still image.

Sourcing via Social Media Examiner.