It’s clear that visual marketing – pictures, videos, gifs – has become the most important form of viral media. People don’t have the time or attention span for a block of text, and the old cliche holds true: a picture really is worth 1000 words.
Past successful campaigns like Allstate’s Mayhem, which ran across all visual mediums, have been quoted and memed so much that they have become cultural fixtures. Your visual marketing strategy does not need to be nearly as ambitious, but with the internet, anything is possible. A well-designed picture or an appropriately funny gif could strike a chord and go viral.
But enough talk. Infographics – an often overlooked form of visual marketing – are better than words. So without any further ado, check out this one, and learn how the trends driving visual marketing in 2017 can help you sharpen your strategy.
Infographic via Venngage.