Many of us have thought about how those little plastic pizza savers that keep the cheese from getting smushed look like tables. Maybe some of you even used them as tables for your Beanie Babies or Polly Pockets. Now, a Canadian pizza company has fulfilled all of our wildest dreams and made little chairs to go with our pizza tables.
Senior Director of Marketing at Boston Pizza, Adrian Fuoco, said of the promotion,
Patio season is a big deal for Canadians. This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about — patios and pizza.
The 3D-printed chairs are perfect scaled-down replicas of real patio chairs, and are made of food-safe plastic. The reception of the creative campaign online has been pretty great.
This is what we’ve all been waiting for….for years. THE LITTLE CHAIRS TO GO WITH THE LITTLE PIZZA TABLE! https://t.co/ysdxXGfqi1
— Kandee Johnson (@kandeejohnson) July 30, 2018
I'd like a seat at that table.
— Tom (@nxtom) July 23, 2018
This isn’t the first innovative ad campaign for the company; they also recently debuted a special limited- time pizza box, designed for eating pizza in bed.
We can’t speak for how good their pizza is, but Boston Pizza is definitely winning in the creative marketing department.