Uber, the driving service app, has begun suggesting pick-up points for its users. This is part of a countinued effort by the company to save both time and money for its drivers and passengers.

To those unfamiliar with Uber, it works like this: drivers register their own cars with Uber, and users hire them through the company’s app. It is like any car service, except that it is cheaper, more convenient, and offers greater freedom to both the driver and the passenger.

Now, by using data from Uber drivers’ accounts, the company has become able to find the most convenient areas for them to pick up passengers. This minimizes pick-up risks, saves time, and ultimately increases Uber’s credibility as a reliable company. The new feature prevents mishaps like pickups on one-way streets or in crowded intersections. Because of this, some cities could possibly reconsider their bans on Uber, now that an order of sorts is being established.

Uber’s use of data tracking shows its dedication to finding what its customers want—which is, in this case, to save time. The synthesis of an app with a real life service has served this ever-growing company well, and if they continue to find new ways to help their users, they will continue to be profitable.

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