Clarity in a product almost always garners praise from its users. Instagram, the social media photo-sharing site, has embraced this axiom, and this week they are releasing a new, clearer layout. It will feature a more streamlined approach to photo-sharing, and marks the site’s shift toward appealing to more professional photographers.

The changes are rather straightforward: they simplify the interface. Gone are the blue borders that once framed pictures. All background clutter has been removed. Even the rows have been simplified; instead of five pictures per row in an image grid, there are now three. This final change allows for a larger and more focused view of pictures. Broadly speaking, the interface suggests more of an online gallery than a kitschy app for teenage girls.

Instagram has become more professional—photographers, producers, and publishers all use the site to network and share their work. The site recognizes this fact, and, as any good company should, has adapted to its users needs. Historically, the ability to adapt and offer clear solutions for users has been a hallmark of success among social media companies, and Instagram hopes to capitalize.

Thanks to Social Media Today for the original article.