In a recent post on the Chronicle of Philanthropy’s Prospecting Blog, Holly Hall discusses the economic downturn’s effects on fundraising for charitable organizations:

Many charities have yet to raise as much as they did before the recession started in December 2007. And now, just as some organizations thought the fund-raising climate was getting better, the stock market has just fallen by its steepest drop since the crash of 2008.

But charities should not get too distracted by the national or global economy, says Robert F. Sharpe, a Memphis planned-giving consultant, and his colleague, Barlow Mann, both of whom I interviewed in a joint conversation.

Fund raisers should pay just as much, if not more, attention to other factors such as where they are geographically, the age of their donors, and the assets they hold, they advised.

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