Pamela Springer, CEO of Manta, recently wrote on the Forbes CIO Central blog about mistakes that small (and large) business should avoid when moving into the social media world.
Most small businesses know it’s important to use social media, but they often make critical, costly mistakes when setting up their social media strategy. Here are the top 10 social media mistakes small business make and how to avoid them.
Springer’s list includes the following items:
- Not having a plan
- Too much too soon
- Not measuring success and Return on Investment
- Underutilizing social platforms for branding
- Promoting without listening or engaging
- Not addressing negative comments or feedback
- Not claiming existing profiles
- Skimping on time
- Lacking Passion
- Not knowing when social media isn’t right for you
Read more on Springer’s suggestions at CIO’s Central blog.