Curious about which social media practices are most beneficial to your company? The results of a SmartPulse poll on social media effectiveness were released this week:

The results indicate that businesses are expanding their use of social media more and more, in order to reach the widest audience/customer base possible. While the numbers are fairly balanced across each of the given social media activities, top responses revolved around building a community of users through the use of listening, engagement and customer support.

This active communication with customers, as we’ve mentioned, is key for businesses in their social media strategy and long-term viability.