Search Engine Watch has posted its top six recommendation for improving Google adwords in 2013. And what do they recommend?

Though the site lists six new features, they pretty much break down into two new requests.

1. More usable data, more often (ideally in realtime)
2. Replace the bandaid connection between Adwords and Google Merchant center with a better functioning and more stylish application

Search Engine Watch clearly put a lot of time into this list so, readers, what do you think about the likelihood of their recommendations being adopted?

The answer is …over time possibly? Given that Adwords is Google’s gateway to its searchable keywords system, and that that system generates 97% of all revenue for the company, it makes sense that Google would want to improve it. But then again, this is Google. They aren’t going to lose business because of a poor interface. They’ll lose business if they lose search engine volume, which is probably why there is only a band-aid holding Merchant Center and Adwords together. Google reinvests in Chrome, Gmail, and Google Search, the areas that keep people coming back to Google and make Adwords through Google so valuable. No one wants to spend money on a system that isn’t truly broken and people will use regardless.

Now, what if someone was to directly challenge Google and force advertisers to deal with them instead? That could change the question entirely.