A new infographic explains how charities are using social media to keep their lights on. We’re going to take the liberty of listing the top five take away from this excellent, if somewhat lengthy, infographic.

1. Almost a third of all non-profits don’t collect donations through Facebook
2. Nearly 70% of people will take time to learn about your charity if a friend posts on Facebook that they made a donation
3. Tweeting about your fundraiser can make it ten times more successful
4. Social media donation campaigns such as #givingtuesday have increased daily average donations by 60%
5. Since 2010, the average donation through social media has almost doubled (from $38 in 2010 to $59 in 2012)

Finally, here is one takeaway that is not mentioned: None of these donations are restricted (i.e. can only be used for specific projects regardless of your actual current needs). And anyone in the business knows: that statement is filled with Christmas magic for charities. Check out the full infographic below: