2012 was a break out year for some social media networks like Pinterest. Other networks continued chugging along with steady growth. The one thing we can say for sure about 2012 is that social media ruled the web. Check out this great Infographic with statistics from 2012 in social media.
These statistics were compiled by Creotivo.com and show some interesting behavior patterns for folks on social media last year. For example, who would have guessed that 91% of mobile internet access is for social activities, or that 70% of fan questions about brands go unanswered.
Did you also know that if you were to watch every video uploaded today on YouTube, back to back, you would be watching videos for a decade?! This goes to show how extremely important video is becoming to social media users. Trends like these will shape where we go in Digital Marketing during 2013.
So before we move forward, it’s important to understand what happened during 2012 and where trends will be taking us. To truly succeed in 2013, make sure to take some time to study what’s happened this past year. Global markets are rapidly changing as a result of trends in social media. It’s going to be an exciting ride!