Mobile web has been a growing trend, but the absolute necessity of mobile solutions has never been so dire as it will be in 2013. While mobile web used to be a sideshow to traditional websites, 2013 mobile sites are going to be in the driver’s seat when it comes to web traffic. As this Infographic from visual.ly explains, in 2013 mobile devices will become the most common way to access the Internet.

91% of mobile owners have their device within arm’s reach 24 hours a day, 7 days a week. And of those who use mobile web, 86% go online while they’re already watching TV. Even though mobile users may not be using their devices 24/7, they have the ability to at any given moment, which makes mobile data usage intimately tied to daily life.

An understanding of the relationships people are developing with their mobile devices is integral to continued marketing success. Whether it’s an ad on television or a QR code at the cash register, consumers are ready at any – and every – moment to engage your brand with their mobile devices.

So the question isn’t: “How do I get consumers to engage our brand via mobile?” They are ready at any moment to do so. The real question of value is: “How am I making my brand interesting to engage via mobile?” This subtle change in mind set will pay dividends, because the goal is not to alter the consumer’s behavior but to take advantage of it.