Google’s big announcement this week could put Google+ Sign-in on the majority of the Internet.  Two social media giants, Janrain and Gigya, have signed deals with Google that could take the fledgling Google+ Sign-In from low gear to full-speed in record time.

Social sign-in (aka social login) is huge.  By allowing users to login using one of their social media profiles, not only does it allow these social media platforms to gather an immense amount of key data on what their users are doing on the Internet, but it also allows websites to present content that is more interactive, better integrated and presented more meaningfully with social media.  

From the users standpoint, social login helps them share the topics and news they care about most in an easier fashion.    Rather than cutting and pasting into social platforms social sign-in allows users to share their online activity seamlessly. 

Facebook and Twitter were early pioneers of social sign-in, but Google+ just launched their social sign-in app last month.  The logistics of enabling social sign-in for a new platform means that websites are slow to adopt changes to this feature. But, with the new partnerships Google is fostering with some of the heaviest-hitters in the social media world, Google+ Sign-In may be poised to make a big splash far faster than conventional wisdom would dictate. 

According to Androidpolice.com these new business relationships could put Google+ Sign-In on “basically the entire internet.” While this remains to be seen, it is safe to say that Janrain and Gigya are going to make incorporating Google+ Sign-In across the web far more prolific then it would without their involvement.  It’s pretty safe to say that others will likely follow suit as well.