A huge part of social media marketing is about data — researching facts and figures to identify techniques that have been proven successful so you can develop the best social strategy possible for your small business. And because the social landscape is always shifting, that data is always changing as well. When was the last time you analyzed your company’s social media marketing strategy? Chances are you can find new ways to increase RIO just by making small tweaks.

The following infographic by MarketMeSweet and Placester provides valuable information on social marketing for small businesses.