2013 has seen tremendous growth in paid social media advertising among small businesses, with 64% of online marketers inreasing their budgets for social ads. Maybe you've considered incorporating social ads into your marketing strategy but just aren't sure about the ROI for your business. Or maybe you think you're already too late to the game and aren't sure how to move forward.

Here's some good news: 20% of marketers say they've only just started using social advertising in the past year, and the vast majority have been using it for less than three years. It's never too late to get started, and a great place to launch social ads for your business is Facebook.

Users are engaging with Facebook ads more than ever before, according to a new report from Kenshoo Social. After analyzing 75 billion+ Facebook ads in Q1 and Q2, Kenshoo discovered that not only do Facebook ads work, but they're often undervalued. Click-through rates this quarter are up 18.5%, with user interactions on the ads — likes, shares, comments — inceasing by a whopping 56.9%. Not only that, but the cost per click is down and revenues driven by Facebook ads are up nearly 30%. 

Kenshoo CMO Aaron Goldman says Facebook's recent ad success can be attributed to two factors: Advertisers getting better at narrowing down their target audience and Facebook improving its algorithm to better pinpoint relevant users for each ad.

There's no denying that Facebook advertising has becoming more cost-effective and efficient in 2013. So if you're looking to reach more potential customers and increase engagement on your social pages, now is the time to dive in.