Singlehop put together an interesting infographic following some research that offered some interesting insights into improving the conversion rates on an email contact form. For those who are unsure, the conversion rates of an email are essentially how many people follow link included or featured in said email.

Here are some highlights of what the study showed:

• Only ask for a name and email to improve conversion rates.  
• The quality of  your leads increases by adding more fields.  
• Expedia increased its profit by $12 million by removing one field in their email contact form.  
• Marketo saved over $10 per lead by removing one field.  
• One company increased its conversion rate by 90% by changing the call to action copy tense from second person to first person